← Back to projects
[E-COMMERCE]
[Webflow]
[2026]
HOLLOW
Limited-run avant-garde fashion. Heavy black borders, bleeding imagery, monospaced prices. No carousels, no star ratings, no softness. The rawness is the brand identity.
The Challenge
ANAVANT-GARDEFASHIONLABELWASUSINGASHOPIFYTHEMEBUILTFORMASS-MARKETRETAIL.THEPOLISHED,GENERICSTOREFRONTUNDERCUTTHEBRAND'SDELIBERATELYRAWIDENTITY.
The Solution
BUILTAFULLYCUSTOMSHOPIFYSTOREFRONTWITHABRUTALISTAESTHETIC—HEAVYBORDERS,MONOSPACEDTYPE,ASYMMETRICPRODUCTGRIDS,ANDACHECKOUTFLOWSTRIPPEDTOITSBAREESSENTIALS.
The Outcome
CONVERSIONRATEROSE22%AMONGRETURNINGCUSTOMERS.PRESSCOVERAGECITEDTHESITEASPARTOFTHEBRAND'SIDENTITY.NEXTDROPSOLDOUTWITHIN4HOURSOFLAUNCH.
CLIENT's REVIEW
Sophia B.
Founder of Hollow
"EVERYOTHERAGENCYWANTEDTOMAKEUSLOOKLIKEEVERYONEELSE.THISTEAMUNDERSTOODIMMEDIATELYTHATTHEUGLINESSWASTHEPOINT.THESITENOWGETSWRITTENABOUTALONGSIDEOURGARMENTS.OURLASTDROPSOLDOUTINFOURHOURS—IGENUINELYTHINKTHESTOREFRONTDROVETHATASMUCHASTHEPIECESTHEMSELVES."
Project Price
$24,000
TOOLS USED
[Webflow]
/phone
Reach out to me, I'll answer in the next 24 hours