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[TRAVEL TECH]
[Figma]
[2025]
DRIFT
AI itinerary builder for slow travel. Aquamarine tones, italic serif headlines, film-grain photography. A search card floats over coastal imagery; routes unfold on scroll like turning a page.
The Challenge
ANAITRAVELPLANNINGSTARTUPHADALANDINGPAGETHATREADLIKEASAASDASHBOARD—COLD,FEATURE-HEAVY,ANDEMOTIONALLYFLAT.ITWASN'TCONVERTINGWANDERERSINTOSIGNUPS.
The Solution
REBUILTASANEDITORIALTRAVELEXPERIENCE—ITALICSERIFHEADLINES,FILM-GRAINCOASTALPHOTOGRAPHY,PARALLAXSCROLL,ANDASEARCHINTERFACETHATSURFACESTHEPRODUCTNATURALLYWITHINTHENARRATIVE.
The Outcome
WAITLISTSIGNUPSINCREASED3XINTHEFIRSTMONTHPOST-LAUNCH.BOUNCERATEDROPPED41%.FEATUREDINAPRODUCTHUNTCOLLECTIONFORSTANDOUTLANDINGPAGEDESIGN.
CLIENT's REVIEW
Daniel M.
Founder of Drift
"OUROLDSITEEXPLAINEDWHATWEDID.THISONEMAKESPEOPLEFEELIT.WEHITTHREETIMESOURWAITLISTTARGETINTHEFIRSTMONTH,ANDOURINVESTORSKEEPFORWARDINGITTOPEOPLEASANEXAMPLEOFHOWTOPOSITIONANAIPRODUCTWITHOUTITFEELINGROBOTIC.THESCROLLEXPERIENCEALONEISWORTHTHEINVESTMENT."
Project Price
$21,000
TOOLS USED
[Figma]
/phone
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