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[FOODTECH]
[Framer]
[2025]
EMBER
Restaurant management for independent kitchens. Terracotta palette, italic serif headlines, candlelit photography. The product UI overlays rich food imagery — operational software with the soul of hospitality.
The Challenge
ARESTAURANTMANAGEMENTPLATFORMWASPITCHINGINDEPENDENTKITCHENOWNERSWITHAWEBSITETHATFELTCORPORATEANDCOLD—THEOPPOSITEOFITSAUDIENCE'SWORLD.CHEFSWEREN'TENGAGING.
The Solution
REDESIGNEDWITHATERRACOTTAPALETTE,CANDLELITPHOTOGRAPHY,ANDITALICSERIFHEADLINES.THESOFTWAREUIAPPEARSOVERLAIDONFOODIMAGERY—SHOWINGPOWERWITHOUTLOSINGWARMTH.
The Outcome
TRIALSIGNUPSFROMINDEPENDENTRESTAURANTSGREW55%QUARTER-OVER-QUARTER.SALESCYCLESHORTENEDASPROSPECTSARRIVEDPRE-SOLDONBRANDFIT.CHURNDROPPED18%AMONGNEWCOHORTS.
CLIENT's REVIEW
James K.
Founder of Ember
"CHEFSAREAHARDAUDIENCE.THEYCANSMELLINAUTHENTICITYIMMEDIATELY,ANDOUROLDSITEREEKEDOFIT.THEREDESIGNCHANGEDOURENTIRESALESMOTION—PEOPLEWERESIGNINGUPFORTRIALSWITHOUTUSHAVINGTOPITCHTHEM.ONERESTAURANTOWNERTOLDUSSHECRIEDLOOKINGATTHEHOMEPAGEBECAUSEITFELTLIKESOMEONEFINALLYUNDERSTOODHERWORLD."
Project Price
$16,800
TOOLS USED
[Framer]
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